My experience ranges across product marketing, marketing communications and social media. Here are a few publicly available examples of my work: 

Product Marketing

Product Presentations:

Video:
  • This is an example of a 90 seconds video introducing Comverse Mobile Advertising. We used it as part of a lead generation campaign. 

  Marketing Communications



 "Why the future of publishing lies with mobile apps" - Guest column in Utalk Marketing.com

"Google's AdMob Deal Analyzed" - Commentary in Mobile Marketing Magazine

Google, Apple Deals Show Major Potential of Mobile - Commentary in Mobile Marketing Magazine


Web Content:
  • I wrote most of the Mobile Advertising product content on the Comverse web site.  See http://www.comverse.com/about_mobile_advertising as a starting point, and follow the links to individual product pages. 
  • Comverse Mobile Advertising mini-site - This site was part of a lead generation campaign, accompanied by an email campaign. This campaign received very positive feedback from recipients including a very high response rate http://www.comversehub.com/mobileAdvertising/ 
Brochures:




White Papers:

    Professional Blogging

    Xellular

    I launched Xellular in late 2005 with a focus on mobile content. I also engaged leading analysts from Strategy Analytics, OVUM, M:Metrics, mobileYouth and Portio Research to contribute articles and predictions for the blog. In 2007 the blog reached over 10K unique visitors per month. Unfortunately, the blog is no longer active.


    Posts in GigaOm
    Disclaimer:
    For some of the above examples, I can't claim for sole authorship, as they were edited, designed or resulted from a collaborative work.