In my most recent role at Humedica, I established the marketing department and all work processes for a product company that completed its developmental stage and was ready to go to market. I led the company’s go to market efforts including managing and executing the annual communication plan and budget, set the marketing objectives and goals as well as distinct communication vehicles for achieving them.
Prior to Humedica, I developed marketing strategies of mobile services for the consumer market. This experience has been accumulated while working with leading multi-million subscriber telecom operators throughout Europe and Asia as a product marketer for Comverse.
Before that, I led the company's social media strategy, launched and managed its professional blog and was one of the leading voices in the mobile blogging community.
I am also happily married to Idan Aderka, and the proud mother of Ben. When I'm not working or networking you'll probably find me giving a makeup workshop to girl friends or trying a new recipe.
For a detailed description of my past work experience and accomplishments, see my CV page.